Mobile Marketing For Dummies

✍ Scribed by Michael Becker, John Arnold

Publisher: Wiley
Year: 2010
Tongue: English
Leaves: 388
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.

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