✦ LIBER ✦

Mobile marketing: A literature review on its value for consumers and retailers

✍ Scribed by Ström, Roger; Vendel, Martin; Bredican, John

Book ID: 121499971
Publisher: Elsevier Science
Year: 2014
Tongue: English
Weight: 638 KB
Volume: 21
Category: Article
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2013.12.003

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

A literature review on markets for ideas

A literature review on markets for ideas: Emerging characteristics and unanswered questions

✍ Natalicchio, A.; Messeni Petruzzelli, A.; Garavelli, A.C. 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 414 KB

Beyond mobile populations: a critical re

Beyond mobile populations: a critical review of the literature on malaria and population mobility and suggestions for future directions

✍ Catherine Smith,Maxine Whittaker 📂 Article 📅 2014 🏛 BioMed Central 🌐 English ⚖ 356 KB

From wholesale to retail: Personal obser

From wholesale to retail: Personal observations on a changing healthcare market place and what it might mean for physicians

✍ G. Eric Knox 📂 Article 📅 1997 🏛 Elsevier Science 🌐 English ⚖ 261 KB

Testing for efficiency and rationality i

Testing for efficiency and rationality in foreign exchange markets—a review of the literature and research on foreign exchange market efficiency and rationality with comments

✍ Peijie Wang; Trefor Jones 📂 Article 📅 2002 🏛 Elsevier Science 🌐 English ⚖ 153 KB

[IFIP Advances in Information and Commun

[IFIP Advances in Information and Communication Technology] Creating Value for All Through IT Volume 429 || A Literature Review on Cloud Computing Adoption Issues in Enterprises

✍ Bergvall-Kåreborn, Birgitta; Nielsen, Peter Axel 📂 Article 📅 2014 🏛 Springer Berlin Heidelberg 🌐 English ⚖ 525 KB

This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference "Creating Value for All Through IT" on Transfer and Diffusion of IT, TDIT 2014, held in Aalborg, Denmark, in June 2014. The 18 revised full papers presented together with 5 research-in-progress papers,

[Lecture Notes in Computer Science] 21st

[Lecture Notes in Computer Science] 21st Century Learning for 21st Century Skills Volume 7563 || Mobile Gaming Patterns and Their Impact on Learning Outcomes: A Literature Review

✍ Ravenscroft, Andrew; Lindstaedt, Stefanie; Kloos, Carlos Delgado; Hernández-Leo, 📂 Article 📅 2012 🏛 Springer Berlin Heidelberg ⚖ 147 KB