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Mixing theory with real-time analysis: a look at an online music distributor

✍ Scribed by Conor Vibert


Publisher
John Wiley and Sons
Year
2001
Weight
138 KB
Volume
12
Category
Article
ISSN
1058-0247

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✦ Synopsis


Abstract

Although in its infancy, the practice of Web‐based analysis is dramatically altering the way corporations approach the discipline of competitive intelligence (CI). The same can be said for the impact of the World Wide Web on business strategy research and instruction. This article outlines an innovative approach to understanding agency theory, and offers the case of MP3.com to illustrate the use of Web‐based online evidence as both a research and teaching tool for experienced and budding analysts. © 2001 John Wiley & Sons, Inc.