𝔖 Bobbio Scriptorium
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Mitochondrial DNA: does more lead to less?

✍ Scribed by Poulton, Joanna ;Holt, Ian J.

Book ID
109918847
Publisher
Nature Publishing Group
Year
1994
Tongue
English
Weight
438 KB
Volume
8
Category
Article
ISSN
1061-4036

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πŸ“œ SIMILAR VOLUMES

β€œNo More” leads to β€œWant More,” but β€œNo
β€œNo More” leads to β€œWant More,” but β€œNo Less” leads to β€œWant Less”: Consumers' counterfactual thinking when faced with quantity restriction discounts
✍ Sukki Yoon; Patrick Vargas πŸ“‚ Article πŸ“… 2011 πŸ› John Wiley and Sons 🌐 English βš– 124 KB

## Abstract The current research examines the impact of point‐of‐purchase (POP) discounts on consumers' counterfactual thinking (CFT). Study 1 reveals that consumers tend to engage in upward CFT (what might have been better) rather than downward CFT (what might have been worse) in response to POP d