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Minority influence: The effects of social status of an inclusive versus exclusive group

✍ Scribed by Angelica Mucchi-Faina

Publisher
John Wiley and Sons
Year
1994
Tongue
English
Weight
940 KB
Volume
24
Category
Article
ISSN
0046-2772

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## Abstract Consumers can process information containing social norms at different cognitive deliberation levels. This paper investigates the effect of cognitive deliberation for both descriptive and injunctive norms. The experimental study examines the consequences for attitudes and behavioral int