Minimizing Market Risks Through Customer Integration in New Product Development: Learning from Bad Practice

✍ Scribed by Ellen Enkel; Javier Perez-Freije; Oliver Gassmann

• Book ID: 110987168
• Publisher: John Wiley and Sons
• Year: 2005
• Tongue: English
• Weight: 139 KB
• Volume: 14
• Category: Article
• ISSN: 0963-1690
• DOI: 10.1111/j.1467-8691.2005.00362.x