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Overview: "The ideas in his book will help you see the world in a new way."-Bill Clinton
<b>Ten years after his bestseller <i>Microtrends</i>, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.</b><BR><BR>Mark Penn has boldly argued that the future is not shaped by societyโs broad forces but by quiet changes within narrow slices of the
Foreword -- The building blocks of change today -- Section 1. Love and relationships. Second-fiddle husbands ; Never married ; Open marriages ; Graying bachelors ; Third-time winners ; Having it both ways ; Internet marrieds revisited ; Independent marrieds -- Section 2. Health and diet. Pro-protein
413 pages : 24 cm
<p>At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?<br>In
At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The s