Microtrends

✍ Scribed by Mark Penn; Kinney Zalesne

• Book ID: 100211283
• Publisher: Grand Central Publishing
• Year: 2011
• Tongue: en-US
• Weight: 505 KB
• Category: Fiction
• ISBN: 0446402060

✦ Synopsis

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"The ideas in his book will help you see the world in a new way."****-Bill Clinton

"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends."****

-Bill Gates

In 1982, readers discovered Megatrends.

In 2000, The Tipping Point entered the lexicon.

Now, in Microtrends , one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of ...