Microeconomics: Principles, Applications, and Tools

✍ Scribed by O'Sullivan, Arthur;Perez, Stephen;Sheffrin, Steven M

• Publisher: Pearson
• Year: 2013
• Tongue: English
• Leaves: 434
• Category: Library

✦ Synopsis

For Principles of Microeconomics courses. For a complete multimedia book tour of Economics: Principles, Applications, & Tools, 8e Click Here. For a look at the Supply & Demand Chapter of this title, Click Here. Questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension. Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics, O'Sullivan/Sheffrin/Perez use chapter-opening questions to spark interest on important economic concepts, applications that vividly illustrate those concepts, and chapter-ending tools that test and solidify understanding.

✦ Table of Contents

Cover......Page 1
Table of Contents......Page 4
1. Introduction: What Is Economics?......Page 6
2. The Key Principles of Economics......Page 34
3. Exchange and Markets......Page 56
4. Demand, Supply, and Market Equilibrium......Page 74
5. Elasticity: A Measure of Responsiveness......Page 104
6. Market Efficiency and Government Intervention......Page 134
7. Consumer Choice: Utility Theory and Insights from Neuroscience......Page 160
8. Production Technology......Page 194
9. Perfect Competition......Page 216
10. Monopoly and Price Discrimination......Page 242
11. Market Entry and Monopolistic Competition......Page 264
12. Oligopoly and Strategic Behavior......Page 282
13. Controlling Market Power: Antitrust and Regulation......Page 310
14. Imperfect Information: Adverse Selection and Moral Hazard......Page 326
15. Public Goods and Public Choice......Page 352
16. External Costs and Environmental Policy......Page 370
17. The Labor Market and the Distribution of Income......Page 394
C......Page 426
D......Page 427
F......Page 428
I......Page 429
M......Page 430
P......Page 431
R......Page 432
T......Page 433
Z......Page 434