Michael O'Leary: A Life in Full Flight

✍ Scribed by Ruddock, Alan

• Book ID: 107803780
• Publisher: Penguin Books Ltd
• Year: 2007
• Tongue: English
• Weight: 272 KB
• Category: Fiction
• ISBN-13: 9780141902494

✦ Synopsis

Michael O'Leary is a business giant. He transformed Ryanair from a loss-making joke of an Irish carrier into one of the most valuable airlines in the world, and in the process he has revolutionized the very nature of commercial aviation. In this, the first biography of O'Leary, Alan Ruddock portrays the man in three dimensions and examines the business miracle - often talked about but poorly understood - that O'Leary has wrought.

'Ruddock's fast-paced retelling of Ryanair's rise and rise confirms O'Leary's insistence that his success has little to do with the management maxims of business gurus and everything to do with graft and ruthless attention to detail' Observer

'Probably the definitive Ryanair story ... a good read' Sunday Independent

'The fullest and most accurate picture of O'Leary to date' Irish Daily Mail __

__

__'Unlike previous books which simply chart the growth of the...