Methods in Consumer Research, Volume 2: Alternative Approaches and Special Applications

✍ Scribed by Gaston Ares, Paula Varela

• Publisher: Woodhead Publishing
• Year: 2017
• Tongue: English
• Leaves: 498
• Series: Woodhead Publishing Series in Food Science, Technology and Nutrition
• Edition: 1
• Category: Library

✦ Synopsis

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations.

In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies.

• Presents comprehensive coverage of new and emerging techniques in consumer science
• Provides examples of successful application of the methodologies presented throughout
• Identifies how to design research for special populations, including children, the elderly and low-income consumers
• Discusses sensitivity to cross-cultural populations and emerging markets
• Includes research design for food, cosmetic and household products
• Highlights both psychological and physiological consumer measurements

✦ Table of Contents

Content: Part One: Introduction 1. Recent advances in consumer research 2. Complexity of consumer perception Part Two: Qualitative Techniques 3. New approaches to focus groups 4. Projective techniques 5. Using Ethnography in Consumer Research 6. Application of social media for consumer research Part Three: Liking and Beyond 7. Product performance optimization 8. Consumer-based methodologies for sensory characterization 9. Dynamics of consumer perception 10. Repeated exposure 11. Affect-based discrimination methods 12. Emotional response to products 13. Conceptual associations 14. Nudging Part Four: Consumer Segmentation 15. Statistical approaches for consumer segmentation 16. Including context in consumer segmentation: a literature overview shows the what, why and how 17. Oral processing, implications for consumer choice and preferences 18. Consumer Segmentation Based on Genetic Variation in Taste and Smell Part Five: Influence of Extrinsic Product Characteristics 19. Expectations- blind/informed testing 20. Conjoint analysis in sensory and consumer science: Principles, applications and future perspectives 21. Credence 22. Information Display Matrix 23. Experimental economics to evaluate consumer preferences