Methods in Behavioral Research 10th Edition

✍ Scribed by Paul C. Cozby

• Publisher: McGraw-Hill Primis
• Year: 2008
• Tongue: English
• Leaves: 411
• Edition: 10th
• Category: Library

✦ Synopsis

Methods in Behavioral Research has achieved its market-leading position with its concise and strategic approach to methodological decision making. Combining helpful pedagogy and rich examples, Cozby's tenth edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition include a broader introduction of different research techniques in Chapter 4, extensive revision of the 'validity of measurements' section, and updated structural equations models.

✦ Table of Contents

Contents......Page 3
Preface......Page 5
1. Scientific Understanding of Behavior......Page 9
2. Where to Start......Page 24
3. Ethical Research......Page 45
4. Studying Behavior......Page 73
5. Measurement Concepts......Page 98
6. Observational Methods......Page 114
7. Asking People About Themselves: Survey Research......Page 129
8. Experimental Design......Page 155
9. Conducting Experiments......Page 170
10. Complex Experimental Designs......Page 191
11. Single Case, Quasi-Experimental, and Developmental Research......Page 208
12. Understanding Research Results: Description and Correlation......Page 230
13. Understanding Research Results: Statistical Inference......Page 252
14. Generalizing Results......Page 276
Appendix A. Writing Research Reports......Page 291
Appendix B. Statistical Tests......Page 345
Appendix C. Statistical Tables......Page 367
Glossary......Page 381
References......Page 389
Credits......Page 401
Index......Page 403