Methods for Testing and Evaluating Survey Questionnaires

✍ Scribed by Stanley Presser, Jennifer M. Rothgeb, Mick P. Couper, Judith T. Lessler, Elizabeth Martin, Jean Martin, Eleanor Singer

• Publisher: Wiley-Interscience
• Year: 2004
• Tongue: English
• Leaves: 609
• Series: Wiley Series in Survey Methodology
• Edition: 1
• Category: Library

✦ Synopsis

The definitive resource for survey questionnaire testing and evaluationOver the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods’ reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning field.The only book dedicated to the evaluation and testing of survey questionnaires, this practical reference work brings together the expertise of over fifty leading, international researchers from a broad range of fields. The volume is divided into seven sections:Cognitive interviewsMode of administrationSupplements to conventional pretestsSpecial populationsExperimentsMulti-method applicationsStatistical modelingComprehensive and carefully edited, this groundbreaking text offers researchers a solid foundation in the latest developments in testing and evaluating survey questionnaires, as well as a thorough introduction to emerging techniques and technologies.

✦ Table of Contents

Half-title
......Page 1
Wiley series in survey methodology
......Page 2
Title
......Page 3
Copyright
......Page 4
Contents
......Page 6
Contributors
......Page 10
Preface
......Page 12
1. Methods for testing and evaluating survey questions......Page 16
2. Cognitive interviewing revisited: a useful technique, in theory?
......Page 38
3. The dynamics of cognitive interviewing
......Page 59
4. Data quality in cognitive interviews: the case of verbal reports
......Page 81
5. Do different cognitive interview techniques produce different results?
......Page 102
6. Evaluating survey questions by analyzing patterns of behavior codes and question–answer sequences: a diagnostic approach
......Page 122
7. Response latency and (para)linguistic expressions as indicators of response error
......Page 144
8. Vignettes and response debriefing for questionnaire design and evaluation
......Page 161
9. The case for more split-sample experiments in developing survey instruments
......Page 184
10. Using field experiments to improve instrument design: the SIPP methods panel project
......Page 200
11. Experimental design considerations for testing and evaluating questionnaires
......Page 219
12. Modeling measurement error to identifying flawed questions
......Page 235
13. Item response theory modeling for questionnaire evaluation
......Page 257
14. Development and improvement of questionnaires using predictions of reliability and validity
......Page 284
15. Testing paper self-administered questionnaires: cognitive interview and field test comparisons
......Page 307
16. Methods for testing and evaluating computer-assisted questionnaires
......Page 326
17. Usability testing to evaluate computer-assisted instruments
......Page 343
18. Development and testing of web questionnaires
......Page 367
19. Evolution and adaptation of questionnaire development, evaluation, and testing methods for establishment surveys
......Page 391
20. Pretesting questionnaires for children and adolescents
......Page 414
21. Developing and evaluating cross-national survey instruments
......Page 435
22. Survey questionnaire translation and assessment
......Page 457
23. A multiple-method approach to improving the clarity of closely related concepts: distinguishing legal and physical custody of children
......Page 478
24. Multiple methods for developing and evaluating a stated-choice questionnaire to value wetlands
......Page 506
25. Does pretesting make a difference? An experimental test
......Page 528
References
......Page 550
Index
......Page 606