✦ LIBER ✦
Methodological challenges surrounding direct-to-consumer advertising research—The measurement conundrum
✍ Scribed by Richard A. Hansen; Marcus Droege
- Book ID
- 113882513
- Publisher
- Elsevier Science
- Year
- 2005
- Tongue
- English
- Weight
- 226 KB
- Volume
- 1
- Category
- Article
- ISSN
- 1551-7411
No coin nor oath required. For personal study only.