Metaphor and Gender in Business Media Di
โ Veronika Koller
๐ Library
๐
2004
๐ English
โฆ LIBER โฆ
๐
Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study
โ Scribed by Veronika Koller (auth.)
- Publisher
- Palgrave Macmillan UK
- Year
- 2004
- Tongue
- English
- Leaves
- 256
- Category
- Library
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โฆ Table of Contents
Front Matter....Pages i-xi
Introduction: Masculinized Metaphors....Pages 1-7
Theory: A Critical Cognitive Framework for Metaphor Research....Pages 8-42
Method: Quantitative and Qualitative Analyses of Metaphor....Pages 43-63
Business Media on Marketing: Metaphors of War, Sports and Games....Pages 64-113
Business Media on Mergers and Acquisitions: Metaphors of Evolutionary Struggle....Pages 114-171
Conclusion: Gender-neutral Metaphors....Pages 172-178
Back Matter....Pages 179-244
โฆ Subjects
Sociolinguistics;Language Teaching;Communication Studies;Corporate Communication/Public Relations
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