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Messages in alcohol advertising targeted to youth

โœ Scribed by Sandra C. Jones; Robert J. Donovan

Book ID
109381835
Publisher
Public Health Association of Australia
Year
2001
Tongue
English
Weight
80 KB
Volume
25
Category
Article
ISSN
1326-0200

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Effects of youth, price, and audience size on alcohol advertising in magazines
โœ Jon P. Nelson; Douglas J. Young ๐Ÿ“‚ Article ๐Ÿ“… 2008 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 89 KB

## Abstract In this paper, we study the effects of youth readership, price of advertisements, and audience size on alcohol advertising in 35 major magazines. The regressions also account for readership demographics (adult reader age, income, gender, race), magazine characteristics (newsstand sales,