## Abstract Both memory for an advertisement and its impact on attitudes can be influenced by a number of linguistic factors, including the typeface in which the information is presented, familiarity with its semantic features, and syntactic complexity. In the case of bilinguals, more general diffe
Mental simulation in language comprehension and social cognition
β Scribed by Rolf A. Zwaan
- Publisher
- John Wiley and Sons
- Year
- 2009
- Tongue
- English
- Weight
- 95 KB
- Volume
- 39
- Category
- Article
- ISSN
- 0046-2772
- DOI
- 10.1002/ejsp.661
No coin nor oath required. For personal study only.
β¦ Synopsis
Abstract
Current theories in social cognition and cognitive psychology conceptualize understanding of actions and of language describing actions as the performance of sensorimotor simulations. Although there is emerging empirical evidence for these theories, they are currently underspecified and the evidence is correspondingly coarse. Language is a sensitive tool that allows us to construe actions in myriad ways. This paper discusses several challenges that face simulation theories aimed at capturing the subtlety of language. Copyright Β© 2009 John Wiley & Sons, Ltd.
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