Transfer effects in implicit memory and
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Laurie T. Butler; Dianne C. Berry
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Article
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2001
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John Wiley and Sons
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English
β 107 KB
## Abstract Two experiments investigated transfer effects in implicit memory and consumer choice, using a preference judgement task. Experiment 1 examined whether it is possible to obtain priming for unfamiliar food labels. Additionally, it investigated whether the experience of seeing a brand name