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Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods

✍ Scribed by John G. Lynch, Jr. and Thomas K. Srull


Book ID
120874305
Publisher
University of Chicago Press
Year
1982
Tongue
English
Weight
679 KB
Volume
9
Category
Article
ISSN
0093-5301

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πŸ“œ SIMILAR VOLUMES


Transfer effects in implicit memory and
✍ Laurie T. Butler; Dianne C. Berry πŸ“‚ Article πŸ“… 2001 πŸ› John Wiley and Sons 🌐 English βš– 107 KB

## Abstract Two experiments investigated transfer effects in implicit memory and consumer choice, using a preference judgement task. Experiment 1 examined whether it is possible to obtain priming for unfamiliar food labels. Additionally, it investigated whether the experience of seeing a brand name