Media richness and social information processing: Rationale for multifocal continuing medical education activities
✍ Scribed by Dr. Stuart C. Gilman; Dr. Jeanine Warisse Turner
- Publisher
- John Wiley and Sons
- Year
- 2001
- Tongue
- English
- Weight
- 72 KB
- Volume
- 21
- Category
- Article
- ISSN
- 0894-1912
No coin nor oath required. For personal study only.
✦ Synopsis
At the heart of continuing medical education (CME) is the design of activities that make effective use of communication. Probably the most common manner in which CME activity planners consider this issue is through instructional design, where the methods, content, and instructional materials for the activity are decided. A key component of those decisions includes matching the needs of the audience with the communication tool used to deliver the message. Commonly recognized standards require that the target learner group and learning objectives comprise the primary considerations in choosing the type of communication tool for delivering the educational content. However, there has been disappointingly little to guide activity designers through the myriad options available to them, ranging from lectures, to journal publications, to academic detailing and now including such high-technology approaches as Webcasting and even Internet distribution of digitized audiotaped lectures.
The business world has also wrestled with the challenge of identifying how to choose the correct communication tool to adequately communicate a message in work environments. Surprisingly, there has been little crossover from the discipline of communication to the world of CME.