Media mix elements affecting brand equity: A study of the Indian passenger car market

✍ Scribed by Tanmay Chattopadhyay; Rudrendu Narayan Dutta; Shradha Sivani

• Book ID: 116541373
• Publisher: Elsevier
• Year: 2010
• Tongue: English
• Weight: 28 KB
• Volume: 22
• Category: Article
• ISSN: 0970-3896
• DOI: 10.1016/j.iimb.2010.10.006