Media management : a casebook approach

✍ Scribed by Wicks, Jan LeBlanc

Publisher: Lawrence Erlbaum
Year: 2004
Tongue: English
Leaves: 336
Series: LEA's communication series
Edition: 3rd ed
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Content: Managerial decision making --
Leadership and the workforce --
Motivation --
The global structure of media organizations --
Technology and the future --
Regulation and self-regulation --
Planning --
Market analysis --
Marketing and research --
Budgeting and decision making.

✦ Subjects

Mass media -- Management -- Case studies.;Mass media -- Management.

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