โ Scribed by Clifford G. Christians; Mark Fackler; Kathy Brittain Richardson; Peggy J. Kreshel; Robert H. Woods Jr
No coin nor oath required. For personal study only.
Media Ethics: Cases and Moral Reasoningchallenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences. This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases. Focusing on a wide spectrum of ethical issues faced by media practitioners, the cases in this Tenth Edition include the most recent issues in journalism, broadcasting, advertising, public relations, and entertainment.
Visit the companion website atwww.mediaethicsbook.com.
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