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๐Ÿ“

Media equities: Evaluation and trading

โœ Scribed by Christopher Gasson


Publisher
Woodhead Publishing
Year
1995
Tongue
English
Leaves
248
Category
Library

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โœฆ Synopsis


This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future.


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