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Media Diversity: Economics, Ownership and the FCC

โœ Scribed by Mara Einstein


Publisher
Routledge
Year
2004
Tongue
English
Leaves
259
Series
Routledge Communication Series
Category
Library

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โœฆ Synopsis


Drawing on her dissertation research at Queens College, Einstein disputes the assumption that consolidation of media ownership necessarily means less diverse content. From a review of major studies, programming trends, and regulatory attempts to create diversity, she argues that the industry's economic structure is behind television's limited choices. A case study of the children's TV marketplace offers a model for achieving diversity. Data tables chart prime-time network TV content trends.


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