Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of t
Media Diversity: Economics, Ownership and the FCC
โ Scribed by Mara Einstein
- Publisher
- Routledge
- Year
- 2004
- Tongue
- English
- Leaves
- 259
- Series
- Routledge Communication Series
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Synopsis
Drawing on her dissertation research at Queens College, Einstein disputes the assumption that consolidation of media ownership necessarily means less diverse content. From a review of major studies, programming trends, and regulatory attempts to create diversity, she argues that the industry's economic structure is behind television's limited choices. A case study of the children's TV marketplace offers a model for achieving diversity. Data tables chart prime-time network TV content trends.
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