An interpretive study of purposeful, moo
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Stephen J. Gould
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Article
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1997
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John Wiley and Sons
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English
โ 221 KB
Although much research has been conducted on mood in relation to purchase behavior, relatively little has focused on how it functions in the actual use of products and services. There are also research gaps with respect to a more multidimensional and holistic understanding of mood and its self-regul