Consumer activity in social media: Manag
β
Kristina Heinonen
π
Article
π
2011
π
John Wiley and Sons
π
English
β 196 KB
## ABSTRACT Today, consumers are involved in a variety of activities, ranging from consuming content to participating in discussions, sharing knowledge with other consumers, and contributing to other consumers' activities. With the enormous interest in social media sites, such as YouTube, MySpace,