✦ LIBER ✦
Measuring the impact of sales promotions: A comparison of three time-series methods : Indjehagopian, Jean-Pierre and Macé, Sandrine, 1994, “Mesures d'impact de promotion des ventes: description et comparaison de trois méthodes”, Recherche et Applications en Marketing (France), Vol. 9 (4), pp. 53–80
- Book ID
- 116107872
- Publisher
- Elsevier Science
- Year
- 1996
- Tongue
- English
- Weight
- 109 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0167-8116
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