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Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities

✍ Scribed by Sarstedt, Marko; Wilczynski, Petra; Melewar, T.C.

Book ID
121351929
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
436 KB
Volume
48
Category
Article
ISSN
1090-9516

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