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MEASURING INDIVIDUAL DIFFERENCES IN THE NONVERBAL COMMUNICATION OF AFFECT: THE SLIDE-VIEWING PARADIGM1

โœ Scribed by ROSS BUCK

Book ID
111089098
Publisher
John Wiley and Sons
Year
1979
Tongue
English
Weight
992 KB
Volume
6
Category
Article
ISSN
0360-3989

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Affect intensity revisited: Individual d
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โœ Maggie Geuens; Patrick De Pelsmacker ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 136 KB ๐Ÿ‘ 2 views

The influence of a measure of individual differences with regard to the experience of emotions, more specifically affect intensity, on communication effects of different emotional (warm, humorous, and erotic) and nonemotional advertising appeals is tested. Although affect intensity is claimed to be