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Measuring implementation intentions in the context of the theory of planned behavior

โœ Scribed by Jostein Rise; Marianne Thompson; Bas Verplanken


Book ID
108535892
Publisher
John Wiley and Sons
Year
2003
Tongue
English
Weight
92 KB
Volume
44
Category
Article
ISSN
0036-5564

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โœ Paschal Sheeran; Sheina Orbell ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 180 KB ๐Ÿ‘ 3 views

Two experiments based upon Gollwitzer's (1993) concept of implementation intentions are described. In both experiments, attitudes, subjective norms, perceived behavioural control and intentions from Ajzen's (1991) theory of planned behaviour were used to measure participants' motivation prior to an