๐”– Bobbio Scriptorium
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Measuring Idiosyncratic Happiness Through the Analysis of Twitter: An Application to the Italian Case

โœ Scribed by Curini, Luigi; Iacus, Stefano; Canova, Luciano

Book ID
125369189
Publisher
Springer Netherlands
Year
2014
Tongue
English
Weight
439 KB
Volume
121
Category
Article
ISSN
0303-8300

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## Abstract The objective of this paper is to demonstrate and evaluate the use of repertory grid analysis (RGA) in the context of a study of destination brand images. The study explored the components of destination brand image from a business tourism perspective. RGA was used to identify the const