Measuring exposure to advertising: A look at gross rating points

✍ Scribed by Hui-Shung Chang; Henry W. Kinnucan

• Book ID: 102680230
• Publisher: John Wiley and Sons
• Year: 1992
• Tongue: English
• Weight: 588 KB
• Volume: 8
• Category: Article
• ISSN: 0742-4477
• DOI: 10.1002/1520-6297(199209)8:5<413::aid-agr2720080503>3.0.co;2-l