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Measuring Cultural Bias in a Cross-National Study

✍ Scribed by Nathalie M. Ostroot and Wayne W. Snyder

Book ID
124246040
Publisher
Springer Netherlands
Year
1985
Tongue
English
Weight
900 KB
Volume
17
Category
Article
ISSN
0303-8300

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## Abstract Given the unmistakable trend toward a more integrated global economy and the tremendous impact of consumer vanity on demand for countless goods and services, there exists a need for more cross‐cultural research on the important psychological construct known as __consumer vanity__ (Netem