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Measuring advertisement effectiveness—a neural network approach

✍ Scribed by V. Ramalingam; B. Palaniappan; N. Panchanatham; S. Palanivel


Book ID
108127713
Publisher
Elsevier Science
Year
2006
Tongue
English
Weight
117 KB
Volume
31
Category
Article
ISSN
0957-4174

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