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Measuring Ad Student Creativity by Test and Product

✍ Scribed by BOB DAVIS

Book ID
112116490
Publisher
Creative Education Foundation
Year
1983
Tongue
English
Weight
49 KB
Volume
17
Category
Article
ISSN
0022-0175

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## Abstract In the current value‐based economy, product creativity is a potential resource for organizations to compete, thus emphasizing the need for product creativity measurement. Two studies were performed to refine and validate a previously tested model and measurement of consumer perception o