Measuring a Brand's Tendency to be Included in High Value Baskets

✍ Scribed by Yung-Hsin Chien; Edward I. George; Leigh McAlister

• Book ID: 110309546
• Publisher: Springer US
• Year: 2001
• Tongue: English
• Weight: 96 KB
• Volume: 12
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1023/a:1012221303960