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Mathematical Models in Marketing

✍ Scribed by Shiv K. Gupta and K. S. Krishnan


Book ID
123685489
Publisher
INFORMS
Year
1967
Tongue
English
Weight
420 KB
Volume
15
Category
Article
ISSN
0030-364X

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Toward the late 1990s, several research groups independently began developing new, related theories in mathematical finance.Β These theories didΒ away with the standard stochastic geometric diffusion β€œSamuelson” market model (also known as the Black-Scholes model because it is used in that most famous