✦ LIBER ✦
Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-Of-Origin Effects [corrected title: Matching Product Category and Country Image Perceptions: A Framework for Managing Country-Of-Origin Effects]
✍ Scribed by Martin S. Roth and Jean B. Romeo
- Book ID
- 126690061
- Publisher
- Palgrave Publishers Ltd.
- Year
- 1992
- Tongue
- English
- Weight
- 660 KB
- Volume
- 23
- Category
- Article
- ISSN
- 0047-2506
- DOI
- 10.2307/155093
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