✦ LIBER ✦

Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs

✍ Scribed by Lane Keller, Kevin

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Markets, Information and Communication.

✍ Peter Rosner 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 53 KB

Bridging the gap between micro - and mac

✍ T. C. Balser; K. D. McMahon; D. Bart; D. Bronson; D. R. Coyle; N. Craig; M. L. F 📂 Article 📅 2006 🏛 Springer 🌐 English ⚖ 285 KB