Title Page
Copyright Page
Table of Contents
Preface
Discovery
Chapter 1: Setting an Innovation Strategy
Chapter 2: Sourcing Opportunities
Chapter 3: Industry and Market Analysis
Chapter 4: Competitive Analysis
Chapter 5: Market Research
Planning
Chapter 6: Product Vision
Chapter 7: Product Strategy
Chapter 8: Business Model
Chapter 9: Business Case
Chapter 10: Financial Analysis
Chapter 11: Product Requirements
Chapter 12: Product Requirements in Agile
Chapter 13: Feature Prioritization
Chapter 14: Roadmaps
Chapter 15: Pricing
Chapter 16: Forecasting
Chapter 17: Risk Management
Chapter 18: Decision-Making
Chapter 19: Stakeholder Management
Development
Chapter 20: Lean Innovation
Chapter 21: Making Tradeoffs
Chapter 22: Product Team Meetings
Chapter 23: Daily Standup Meetings
Chapter 24: Beta Testing
Launch and Marketing
Chapter 25: Market Segmentation
Chapter 26: Positioning
Chapter 27: Product Messaging
Chapter 28: Launch Preparation
Chapter 29: Post-Launch Retrospective
Chapter 30: Marketing Plan
Chapter 31: Sales Enablement
Chapter 32: Product Training
Chapter 33: Product Demos
Chapter 34: Presentations
Chapter 35: Customer Meetings
Chapter 36: Customer Negotiations
Chapter 37: Media Interviews
End-of-Life
Chapter 38: Deciding to Retire a Product
Chapter 39: End-of-Life Plan
Managing Product Managers
Chapter 40: Recruiting
Chapter 41: Writing a Job Description
Chapter 42: Onboarding
Chapter 43: Goal Setting
Chapter 44: Performance Reviews
Chapter 45: Team Development
Chapter 46: Product Manager Competencies
Chapter 47: Product Manager Deliverables
Chapter 48: Items Common to Product Documents
Chapter 49: Team Meetings
Chapter 50: One-on-One Meetings
Chapter 51: Quarterly Business Review (QBR)
Chapter 52: Planning the Work Week and Day
About Kevin Brennan