Table of Contents
About the Authors
About the Illustrator
All Together Now
Kick Off
Terminology
The Truth Curve/Build Curve
Discover, Build, and Validate As One
Putting Elements Together
1. Stakeholder Engagement and Collaboration
Stakeholder Mapping (Chapter 33)
Evaluate Your Options (Chapter 14)
How Long Has It Been (Chapter 1)
Product Life Cycle (Chapter 8)
Seen and Heard (Chapter 16)
2. World Café SCAMPER
World Café (Chapter 62)
SCAMPER (Chapter 57)
3. Idea Bash
How Might We (Chapter 32)
Worst Possible Ideas (Chapter 10)
Crazy-8s (Chapter 3)
Put Your Different Thinking Hats On (Chapter 12)
Hypotheses (Chapter 15)
4. User Story-Writing Workshop
Proto-personas (Chapter 6)
Empathy Mapping (Chapter 18)
Flows (Chapter 17)
Story Mapping (Chapter 41)
User Stories (Chapter 59)
5. Kinesthetic Interviews
Interviews (Chapter 4)
Questioning with Curiosity (Chapter 55)
Thinking with Your Hands (Chapter 51)
Empathy Mapping (Chapter 18)
6. Get Real
Dear Diary… (Chapter 44)
Keep Your Ear to the Ground (Chapter 50)
See for Yourselves (Chapter 39)
Collect, Converge, and Converse (Chapter 5)
Empathy Mapping (Chapter 18)
7. Experience-Driven Opportunities
Experience-Based Roadmapping (Chapter 24)
Opportunity Scoring (Chapter 54)
Vanishing Options (Chapter 34)
Buy a Feature (Chapter 56)
8. Futures Thinking
Hindsight 20/20 (Chapter 70)
Stick Your Nose in Your Competitor’s Business (Chapter 9)
Tomorrow’s Headlines (Chapter 22)
10/10/10 Rule (Chapter 20)
9. Inspection and Reflection
Pirate Metrics (Chapter 30)
Stick Your Nose in Your Competitor’s Business (Chapter 9)
Product Life Cycle (Chapter 8)
Information Radiators (Chapter 53)
10. Experiments
Hypotheses (Chapter 15)
Evaluate Your Options (Chapter 14)
Ride the Truth Curve/Build Curve
Swarming (Chapter 49)
01: How Long Has It Been
Pointers
02: Feedback Bazaar
Pointers
Try This
03: Crazy-8s
Pointers
04: Interviews
Pointers
05: Collect, Converge, and Converse
Pointers
06: Proto-personas
Pointers
Try This
07: Declaring Assumptions
Pointers
08: Product Life Cycle
Pointers
09: Stick Your Nose in Your Competitor’s Business
Pointers
10: Worst Possible Ideas
Pointers
Try This
11: Journey Mapping
Pointers
12: Put Your Different Thinking Hats On
Pointers
13: Focus Groups
Pointers
14: Evaluate Your Options
Pointers
15: Hypotheses
Pointers
Try This
16: Seen and Heard
Pointers
17: Flows
Pointers
18: Empathy Mapping
Pointers
Try This
19: Heuristic Evaluation
Pointers
20: 10/10/10 Rule
Pointers
21: Knowing When to Stop
Pointers
22: Tomorrow’s Headlines
Pointers
Try This
23: Speaking the Same Language
Pointers
24: Experience-Based Roadmapping
Pointers
25: Card Sorting
Pointers
Try This
26: Service Blueprinting
Pointers
27: Go and Do
Pointers
28: Kano Model
Pointers
29: Laddering Up
Pointers
30: Pirate Metrics
Pointers
Try This
31: Paper Prototyping
Pointers
32: How Might We
Pointers
33: Stakeholder Mapping
Pointers
Try This
34: Vanishing Options
Pointers
35: Guerrilla Testing
Pointers
36: Tree Testing
Pointers
37: Inclusive Thinking
Pointers
Try This
38: Your Vision on a Box
Pointers
39: See for Yourselves
Pointers
40: A/B Testing
Pointers
Try This
41: Story Mapping
Pointers
42: Creative Pause
Pointers
43: You Had Me on the First Click
Pointers
44: Dear Diary…
Pointers
Try This
45: Wireframes
Pointers
46: Trade-off Sliders
Pointers
47: Reaction Card Method
Pointers
Try This
48: Impact Mapping
Pointers
49: Swarming
Pointers
50: Keep Your Ear to the Ground
Pointers
51: Thinking with Your Hands
Pointers
Try This
52: Jobs to Be Done
Pointers
53: Information Radiators
Pointers
54: Opportunity Scoring
Pointers
55: Questioning with Curiosity
Pointers
Try This
56: Buy a Feature
Pointers
57: SCAMPER
Pointers
58: Elevator Pitch
Pointers
59: User Stories
Pointers
Try This
60: User-Driven Prototyping
Pointers
61: Bodystorming
Pointers
Try This
62: World Café
Pointers
Try This
63: Opportunity Solution Tree
Pointers
64: Storyboarding
Pointers
65: Door to the Future
Pointers
66: Ecocycle
Pointers
Try This
67: Wizard of Oz
Pointers
68: Idea Journal
Pointers
Try This
69: Usability Testing
Pointers
70: Hindsight 20/20
Pointers
Appendix
1. How Long Has It Been
Further Resources
2. Feedback Bazaar
Further Resources
3. Crazy-8s
Further Resources
4. Interviews
Further Resources
5. Collect, Converge, and Converse
Further Resources
6. Proto-personas
Further Resources
7. Declaring Assumptions
Further Resources
8. Product Life Cycle
Further Resources
9. Stick Your Nose in Your Competitor’s Business
Further Resources
10. Worst Possible Ideas
Further Resources
11. Journey Mapping
Further Resources
12. Put Your Different Thinking Hats On
Further Resources
13. Focus Groups
Further Resources
14. Evaluate Your Options
Further Resources
15. Hypotheses
Further Resources
16. Seen and Heard
Further Resources
17. Flows
Further Resources
18. Empathy Mapping
Further Resources
19. Heuristic Evaluation
Further Resources
20. 10/10/10 Rule
Further Resources
21. Knowing When to Stop
Further Resources
22. Tomorrow’s Headlines
Further Resources
23. Speaking the Same Language
Further Resources
24. Experience-Based Roadmapping
Further Resources
25. Card Sorting
Further Resources
26. Service Blueprinting
Further Resources
27. Go and Do
Further Resources
28. Kano Model
Further Resources
29. Laddering Up
Further Resources
30. Pirate Metrics
Further Resources
31. Paper Prototyping
Further Resources
32. How Might We
Further Resources
33. Stakeholder Mapping
Further Resources
34. Vanishing Options
Further Resources
35. Guerrilla Testing
Further Resources
36. Tree Testing
Further Resources
37. Inclusive Thinking
Further Resources
38. Your Vision on a Box
Further Resources
39. See for Yourselves
Further Resources
40. A/B Testing
Further Resources
41. Story Mapping
Further Resources
42. Creative Pause
Further Resources
43. You Had Me on the First Click
Further Resources
44. Dear Diary…
Further Resources
45. Wireframes
Further Resources
46. Trade-off Sliders
Further Resources
47. Reaction Card Method
Further Resources
48. Impact Mapping
Further Resources
49. Swarming
Further Resources
50. Keep Your Ear to the Ground
Further Resources
51. Thinking with Your Hands
Further Resources
52. Jobs to Be Done
Further Resources
53. Information Radiators
Further Resources
54. Opportunity Scoring
Further Resources
55. Questioning with Curiosity
Further Resources
56. Buy a Feature
Further Resources
57. SCAMPER
Further Resources
58. Elevator Pitch
Further Resources
59. User Stories
Further Resources
60. User-Driven Prototyping
Further Resources
61. Bodystorming
Further Resources
62. World Café
Further Resources
63. Opportunity Solution Tree
Further Resources
64. Storyboarding
Further Resources
65. Door to the Future
Further Resources
66. Ecocycle
Further Resources
67. Wizard of Oz
Further Resources
68. Idea Journal
Further Resources
69. Usability Testing
Further Resources
70. Hindsight 20/20
Further Resources
General Resources
Index