๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Mass media and adolescent minority consumers: An experiment in effectiveness

โœ Scribed by Michael G. Harvey; Thomas E. Barry


Book ID
112837203
Publisher
Sage Publications
Year
1976
Tongue
English
Weight
505 KB
Volume
4
Category
Article
ISSN
0092-0703

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## Abstract Retail is no longer simply a point of purchase, it has now become part of a brand's communications strategy. As brands begin to explore the benefits of the retail environment they are mostly failing to utilise fully its ability to communicate with all the senses. Sonic branding has yet