Transforming data into services: Deliver
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Lynn Silipigni Connaway; Timothy J. Dickey; Edward T. O'Neill; Julia Gammon; Bri
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Article
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2009
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Wiley (John Wiley & Sons)
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English
β 31 KB
## Abstract For decades, the corporate sector has exploited technological advances to better market and deliver products and services to customers via the techniques of data mining. The technique was not widely used in libraries. However, with the current emphasis on evidenceβbased decision making,