๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Markets for influence

โœ Scribed by Flavio M. Menezes; John Quiggin

Book ID
116557080
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
161 KB
Volume
28
Category
Article
ISSN
0167-7187

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## Abstract Market mavens are consumers who are highly involved in the marketplace and represent an important source of marketplace information to other consumers. Because of their influence on other consumers across a wide range of product domains, market mavens are particularly interesting to ret