✦ LIBER ✦

Marketing visitor attractions: a segmentation study

✍ Scribed by Stephen W. Litvin

Book ID: 102444471
Publisher: John Wiley and Sons
Year: 2007
Tongue: English
Weight: 112 KB
Volume: 9
Category: Article
ISSN: 1099-2340
DOI: 10.1002/jtr.590

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✦ Synopsis

Abstract

This research revisits issues related to the travel behaviours of first‐time versus repeat visitors to a destination, with a special focus on the impact that the repeat visitor segment has upon the paid‐attraction sector. Healthy attractions are critically important to the success of a destination, but as this research notes, attractions have difficulty drawing guests in a repeat visitors‐dominated market. Implications that should be of value to marketers and attraction management in any maturing tourism destination are discussed. Copyright © 2007 John Wiley & Sons, Ltd.

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