Marketing variables when launching high-technology products into international markets: An empirical study on Finnish technology firms

✍ Scribed by Haverila, Matti J.

• Book ID: 120266455
• Publisher: Elsevier Science
• Year: 2013
• Tongue: English
• Weight: 286 KB
• Volume: 24
• Category: Article
• ISSN: 1047-8310
• DOI: 10.1016/j.hitech.2013.02.004