Marketing tourism destinations online; strategies for the information age World Tourism Organisation Business Council, Madrid, 1999, 168p. ISBN 92-844-0328-6
✍ Scribed by Sue Beeton
- Book ID
- 104314392
- Publisher
- Elsevier Science
- Year
- 2001
- Tongue
- English
- Weight
- 59 KB
- Volume
- 22
- Category
- Article
- ISSN
- 0261-5177
No coin nor oath required. For personal study only.
✦ Synopsis
Part 3 moves to the post-war period and the pace of the book speeds up and becomes a little more detailed. The subject moves from transportation development and changes in accommodation in cities to a more detailed history of the travel business itself. The reader can "nd out more about the tourism entrepreneurs, from Tony and Gay Bilson the restaurateurs in Sydney to the travel agent Stewart Mo!at as well as the general development of travel agencies and tourism operations. Chapter 12 gives some interesting background to the culinary changes in Australia as the century moved on. The establishment and growth of the various state tourism agencies, industrial associations and the Australian Tourism Council are discussed in some detail. The interplay of government and the tourism business are also given considerable space. There is a short and interesting chapter on the teaching of tourism. The book ends with perhaps the most interesting and analytical chapter of the book; it deals with the `past as a guide to the futurea.
The book does provide some interesting ideas and insights but overall misses a great deal and is so super"cial in its treatment that it is often hard to stay interested. There is virtually nothing on the development of the great Australian attractions, such as the Great Barrier Reef, Uluru, Kakadu, and Port Arthur. Other World Heritage Sites and major natural and cultural sites and their importance to tourism are also missing. Only the Gold Coast receives any serious mention as a tourist draw. The role of aboriginal culture in the tourism industry is also lacking, receiving only two pages.