𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Marketing, the consumer society and hedonism

✍ Scribed by O’Shaughnessy, John; O’Shaughnessy, Nicholas Jackson


Book ID
115502216
Publisher
Emerald Group Publishing Limited
Year
2002
Tongue
English
Weight
142 KB
Volume
36
Category
Article
ISSN
0309-0566

No coin nor oath required. For personal study only.


📜 SIMILAR VOLUMES


Marketing and the consumer
✍ S P CURRY 📂 Article 📅 1990 🏛 John Wiley and Sons 🌐 English ⚖ 444 KB
Measuring the hedonic and utilitarian so
✍ Rajeev Batra; Olli T. Ahtola 📂 Article 📅 1991 🏛 Springer US 🌐 English ⚖ 751 KB

It has been suggested theoretically that consumer attitudes have distinct hedonic and utilitarian components, and that product categories differ in the extent to which their overall attitudes are derived from these two components. This paper reports three studies that validate measurement scales for