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Marketing social norms: Social marketing and the ‘social norm approach’

✍ Scribed by Burchell, Kevin; Rettie, Ruth; Patel, Kavita

Book ID: 118753763
Publisher: John Wiley and Sons
Year: 2012
Tongue: English
Weight: 151 KB
Volume: 12
Category: Article
ISSN: 1472-0817
DOI: 10.1002/cb.1395

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