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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environmentby Alan R. Andreasen

✍ Scribed by Review by: John L. Graham

Book ID: 124166809
Publisher: American Marketing Association
Year: 1997
Tongue: English
Weight: 718 KB
Volume: 34
Category: Article
ISSN: 0022-2437
DOI: 10.2307/3151867

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